The outbreak of COVID-19 has put a significant impact on every industry and has also forced many businesses to go online. At the same time, many companies have started to use AI (artificial intelligence)and VR (virtual reality). Similarly, the clothing industry has now adopted virtual clothing try on tools in the Indian market.
What is a Virtual Clothing Fitting Tool?
A virtual fitting software allows the apparel business to help their customers get the detailed information regarding the size to get the perfect height when it comes to purchasing online, as we know that not everybody complies with the standard size.
Hence, everybody needs to try out any apparel before purchasing it. However, it can not be done when it comes to online shopping. Therefore, an article on virtual clothing try-on tools will help customers get accurate details regarding their sizes for a better shopping experience.
What is the Impact of COVID-19 on Virtual Clothing Fitting Tools?
In India, e-commerce businesses have seen a massive bump after the adverse effect of COVID-19. As people could not go out shopping, the only option they were left with was online shopping. Due to the massive demand in the apparel businesses, there is a lot of competition.
In order to offer the best experience, the business owners are now offering virtual clothing try on features on their e-commerce platform, which in return is not only improving their sales but also helping the developers of the virtual clothing fitting tools.
In other words, we can say that the COVID-19 positively impacted virtual clothing fitting tools in India because many big brands are now offering this feature to their customers.
Brands like Biba have also brought virtual dressing room platforms to offer another level of experience to their customers. There are various virtual fitting software available in the market. Here are some of them
● AstraFit:
It is one of the most popular virtual fitting tools available in the market. It is available for both small and large retailers. Biba has even brought this software for its customers. This software behaves more like an assistant and guides the customers regarding product sizes. It will help you in increasing the revenue and decreasing the returns.
● 3DLOOK:
It is a brilliant software that scans the user’s body and accordingly provides the sizing recommendations. In addition to that, it allows the customers to virtually try the apparel so that they can choose the product that suits them the most. This software has helped many brands in reducing the return rates drastically.
Conclusion
After looking at the growth of virtual clothing fitting tools, we can conclude that the impact of COVID-19 is positive on this sector. Also, if you own an apparel business, we would highly recommend you get a virtual clothing fitting tool for your e-commerce platform, as it will surely help you increase your sales during the tough time of COVID-19.
Apart from this, if you are interested to know about Fashion Design then visit our Fashion category.
